Re-brand concept TI

This is a concept for re-branding Texas Instrument’s current logo, with a before-after comparison.

Texas Instruments is a tech company and should have a logo to match. Compared to newer brand identities like Intel and HP, the old Texas Instruments logo feels dated and doesn’t say “Tech” as much as it says “Texas.” And that fact that the logo is a red state makes it feel a lot more political that it should in this modern climate. This redesign is setup to help it feel at home next to those more current logos, but with enough style to stand out from the crowd.

As the company that produces calculators for students, it’s logo references the calculator character design. To further emphasize this relationship, the T in the logo is a plus sign. But with this logo, Texas Instruments will be more than just a calculator producer, they will be a forward thinking company designing products for the future.